Logo design and visual identity

Personal Brand Identity

A logo represents every designer’s personal history and evolution of creativity. Not to mention the fun part of this job. Designers gradually update, change or improve their style. And just like the style, even the logo evolves.

Let’s proceed one step at a time.

Do you know what tangram is? For those of you who do not know, it is a squared game composed of seven parts: a square, a rhombus and five right-angled isosceles triangles of different sizes. In order for you to use it, you need to follow a simple rule. All the seven pieces have to be used on the plane without being overlapped . This will allow you to create well proportioned figures. I love thinking outside the box and being creative.

Starting from this “game”I have created my personal brand identity:

a swan, symbol of harmony and rebirth.

costruzione Personal Brand_Simone Staffieri
Personal Brand fontcolor_Simone Staffieri
Personal Brand_mockup001_Simone Staffieri
Personal Brand_mockup002_Simone Staffieri

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