Cristal Color srl
Cristal color srl is a company that sells paints and equipment for bodywork production and industry.
The purpose of the new brand identity is to redefine the company.
The idea is to make the objective of the marketplace clearer by using an innovative and modern style. This makes the company projected into the future in a perfect balance between modernity and tradition.
The pictogram of the logo resembles a diamond and it was the base to start with.
The new logo represents metaphorically the name of the company: a stylised diamond (cristal) with a jet of coloured paint inside (Color).
Even the logotype is more typographic and modern.